Atlantis Computing Signs TDAzlan SDG, Its First UK Distributor, To Manage Rapid Channel Expansion

London, UK, 18th October 2013 – Atlantis Computing™, the award-winning leader in Software-Defined Storage for VDI, and specialist technology distributor TDAzlan SDG, today announced details of their exciting new channel distribution partnership. Over the last 12 months Atlantis has experienced tremendous growth and success in the European channel as well as a strong increase in end user demand for its technology; with this agreement TDAzlan SDG will manage the rapid expansion of Atlantis’ reseller base in the UK and allow more organisations to benefit from its award winning solutions.

The two companies enjoy tremendous synergy: TDAzlan SDG’s strong technical capabilities and track record with vendors such as Citrix and VMware make it a clear fit for Atlantis, while the Atlantis Computing range of solutions will allow the distributor to strengthen its portfolio in the Desktop Virtualization and Software-Defined Storage space by delivering solutions that cut costs, boost performance and de-risk VDI and virtualized XenApp projects. This partnership will enable Atlantis to leverage TDAzlan SDG’s reach, resources and relationships to rapidly expand its existing channel and accelerate its growth.

Founded 28 years ago, TDAzlan SDG today covers 47 territories, offering its vendors the ability to scale into new geographies quickly, smoothly and very cost-efficiently. It is strongly focused on new technologies to enable its reseller partners to bring the latest solutions to their customers thus maximising revenue opportunities. By offering Atlantis’ ILIO product lines for VDI and XenApp to its resellers TDAzlan SDG will allow their customers to:  

  • Cut CAPEX and OPEX costs up to 90% - save hundreds of pounds per desktop as SAN/NAS capacity and performance requirements are reduced significantly to deliver virtual desktops that cost less than a PC
  • Deliver amazing user experience – faster than PC performance with fast boot times, less than 1 second application launches and near-instant email and desktop searches. Virtualized XenApp deployments will experience a significant boost in application performance reducing helpdesk call load.
  • Reduce deployment risks – fully automated installation, configuration, sizing and datastore creation; High-Availability (HA) and Disaster Recovery (DR). Addresses the risks associated with Virtualized XenApp Write Cache growth issues to keep project costs under control.
  • Simple to manage at large scale – simplified implementation architectures, reduction in network storage traffic and a drastic drop in storage required – stateless implementations can be deployed with no storage with ILIO In-Memory solutions – leads to deployments that can be easily managed at very large scale. The largest VDI deployment in the world – with 100,000 users – is implemented with Atlantis ILIO.

Atlantis ILIO offers a unique, software-only storage optimization solution for virtualized environments that reduces storage capacity requirements by up to 90%, delivers up to 10x better performance, while enabling rapid de-risked deployments at enterprise scale. Atlantis ILIO has been recognized as an innovator in desktop virtualization, receiving top awards such as Best of Citrix Synergy 2012, Best of VMworld US & Europe 2012, and was named a winner at the recent VMworld US 2013. The technology is relevant for virtualized environments across all vertical markets, which has driven over 100% year over year revenue growth. With over 350 customers in production, including some of the largest desktop virtualization and virtualized XenApp deployments in the world, Atlantis ILIO is a proven technology that fundamentally changes the economics of storage in virtualized environments. With SDG’s distribution expertise, even more organisations across the UK will be exposed to this unique solution.

Paul Eccleston, EMEA Managing Director at TDAzlan SDG says “Atlantis ILIO is an important element of many virtual desktop deployments and it is highly complementary to VMware and Citrix solutions when designing a cost-effective VDI environment. We are looking forward to taking the benefits of this technology to our resellers and, ultimately, the UK end user market.”

David Cumberworth, VP Northern European Sales at Atlantis Computing, adds “Our network of VARs and our end user base had been steadily expanding and it was time to bring on board a distributor to manage this fast growing base. TDAzlan SDG is an ideal distribution partner since they have deep technical aptitude with critical virtualization and storage solutions that Atlantis Computing supports, and extensive reach with the UK reseller community. We are excited for this partnership to further accelerate our rapid growth in the UK market and are confident TDAzlan SDG can offer the ideal level of support and technical expertise.”

About Atlantis Computing

Atlantis Computing, winner of the prestigious Best of VMworld and Best of Citrix Synergy awards, addresses the challenges of storage-intensive applications in private and public clouds: performance, cost, and the ability to scale-out on demand. Atlantis ILIO software complements virtualization solutions from Citrix, Microsoft and VMware to optimize the use of data center storage by virtualized desktops and servers, automate large scale deployment and management, and lower implementation risks. Atlantis Computing is privately held and funded by Adams Street Partners, Cisco Systems, El Dorado Ventures and Partech International, with headquarters in Mountain View, California and offices in Europe. For more information, visit: or follow us on Twitter @AtlantisSDS.

About TDAzlan SDG

TDAzlan, the enterprise division of Tech Data, is a leading value-added distributor of networking, communications, midrange and enterprise servers, storage, software and unified communications solutions with international coverage in 47 territories. For more information see Tech Data Corporation (Nasdaq: TECD) is one of the world's largest wholesale distributors of technology products. Its advanced logistics capabilities and value added services enable 120,000 resellers in more than 100 countries to efficiently and cost effectively support the diverse technology needs of end users. To learn more, visit

For further information:

Federica Monsone
A3 Communications
+44 (0) 1252 875 203

For More Information:

Americas PR Contact:
Liem Nguyen
Touchdown PR
+1 (512) 970 9711

EMEA PR Contact:
Emily Gallagher
Touchdown PR
+44 (0) 1252 717 040


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